11 Insider Tips to Keep Your Content Marketing on Track
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Social Domination
Do You Even Blog Bro?
Pretty often we’re asked how we decide what content to produce for our marketing efforts. There’s a part of our strategy that is, of course, focussed on just getting traffic to the site and making sure that there is timely and fresh content available. The other side of the strategy is creating useful evergreen content
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How to Become a Pinterest Master
Pinterest is increasingly becoming a viable way to reach your clients and help your audience get to know your brand. Here’s some tips and tricks for optimizing your Pinterest for Business account.
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Mean Tweets, Haters, and Trolls Oh My!
If you build a decent presence on social media, you have them…. The trolls, the bullies, the haters and the consistent mean tweeters. They are impossible to avoid. Old common knowledge in our industry was to respond to each and every negative review. Nowadays with so many channels and so much nonsense, that approach has
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3 Quick Wins for Marketing: No Magic Pill Bullsh*$
We love finding the brightest marketing minds and getting the opportunity to pick their brains! If you haven’t met Ryan Lee Cox from J.C. Hart, be sure to put that on your bucket list! His refreshing approach to apartment marketing keeps us on our toes and we are thrilled to have him as our guest
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Content Marketing is No Bull
Oh no…not another blog about content marketing I recognize that we get tired of hearing about the same marketing topics. However, it seems sometimes, in our industry, it feels like every marketing concept is only half attempted. We will try some new idea or concept, but usually with one foot out the door and with
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Content Marketing Doesn’t Work…or does it?
Year after year at every conference we attend, there are at least one if not twenty sessions regarding content marketing. After all the hype about content marketing, we’re seeing a backlash and marketers everywhere are rebelling against the concept. But this doesn’t spell the end of content marketing. What it does mean is that property
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Reality of Reputation
No one goes shopping today without checking reviews. From our shoes to our cars to restaurant reservations, we don’t make a decision without checking with the opinions of complete strangers. Our potential residents are no different. Renters are checking 7-10 different sources before they come visit you and 3 of those sources are typically review
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