Marketing Trends

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    Renter Behavior is Changing, is your leasing office?

    [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.0.69″ src=”https://blog.apartminty.com/wp-content/uploads/2017/10/5-statistics-from-real-renters-1.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][et_pb_text _builder_version=”3.0.69″ background_layout=”light” text_orientation=”left” border_style=”solid” module_alignment=”left”] In fall of 2017, Apartminty surveyed over 1100 renters between the ages of 18-40. The results speak to a significant shift in customer behavior, and we are thrilled to be diving into the data! One of…

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    The Informed Renter, Reputation Management+Your Leasing Agent

    [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.0.69″ src=”https://blog.apartminty.com/wp-content/uploads/2017/10/INFORMED-RENTER-TITLE.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][et_pb_divider _builder_version=”3.0.83″ /][et_pb_text _builder_version=”3.0.83″ background_layout=”light” module_alignment=”left”] A quick word on the informed renter and your reputation management Responses from Apartminty’s 2017 renter survey found that the majority of renters are visiting at a minimum, five websites before ever setting foot in your…

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    The Skill Every Marketer Needs to Master in 2017: Storytelling

    [et_pb_section admin_label=”section”][et_pb_row admin_label=”Row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” src=”https://blog.apartminty.com/wp-content/uploads/2017/01/Marketing-Trends-2017-Storytelling.png” alt=”Marketing Trends 2017 Storytelling” title_text=”marketing-trends-2017-storytelling” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was on my way to the airport last weekend when something…

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    How to level the playing field with email marketing

    [et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]   Leveling the playing field I’ve always been one to root for the underdog. Personally, being underestimated is one of my favorite things to be. That being said, when competing against Goliath-sized companies {and their huge marketing budgets and huge marketing teams},…

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    Multifamily Marketing Trends That Never Go Out of Style

    [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] What are the marketing basics that work for you, year after year? It’s a new year so your inbox and news feed are over flowing with trend articles. Heck we are publishing an entire series about multifamily marketing trends right now. It covers what’s coming, how…

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    Multifamily Marketing Trends: Lessons Learned

    [et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”10|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Multifamily Marketing Trends: 2015 in Review Over the next couple of weeks, we’ll be exploring the most exciting multifamily marketing trends of 2016.  I asked some of the brightest minds in multifamily to…

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    2016 Marketing Resolutions

    [et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”10|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] It’s a new year, time for marketing resolutions! Over the next couple of weeks, we’ll be exploring the most exciting marketing trends of 2016.  I asked some of the brightest minds in multifamily to…

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    What Marketing Trends Are You Most Excited About & How Do They Affect Your Team?

    [et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”10|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] A New Year Means New Technology! Over the past couple of weeks, we’ve been exploring marketing lessons learned from the past year.  Now it’s time to find out what  marketing trends are our…