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Create a Pattern of Excellent Customer Service

Customer service, on a base level, starts with a genuine desire to delight your customers.  Marketers today are escorting customers further and further down the road to the sale so a majority of the responsibility to create an awesome customer experience falls on us.  It starts the minute they begin their search for a new

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You and Your Customers are Co-Branding Partners

Apartminty has been incredibly lucky this year.  Don’t get me wrong, we work our behinds off and we do offer a killer service, but we also have encountered some of the most amazing customers.  Customers that used our product, enjoyed the experience, and then took to their social media platform of choice to share their delight….totally

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Content Marketing Doesn’t Work…or does it?

Year after year at every conference we attend, there are at least one if not twenty sessions regarding content marketing. After all the hype about content marketing, we’re seeing a backlash and marketers everywhere are rebelling against the concept. But this doesn’t spell the end of content marketing. What it does mean is that property

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